Environmental Sustainability

From mitigating pollution to fostering circular economies and advancing environmental, social, and governance (ESG) practices, SOMA works with clients who are making moves toward a cleaner, and healthier planet.

We recently developed and executed a strategic communications campaign for Light House that drew the media's attention toward a cleaner alternative to house demolition. Take a look at what we did and the results we got.

“The high-profile media attention SOMA got for us exceeded my expectations and thanks to their help with getting our report out to B.C. and Canadian audiences, we’ve received new interest from policy makers who are now interested in exploring house relocation strategies. SOMA delivered. ”

- Gil Yaron, Managing Director, Strategic Initiatives, Light House

What You’ll Get

  • Our commitment to our clients goes beyond raising awareness. We embark on a journey with them, enabling them to communicate a narrative that is authentic, transparent, truthful, and easily understood. By ensuring that their message is grounded in reality, we help boost their credibility and loyalty in the eyes of their audiences.

  • Our distinctive method focuses on skillfully communicating the importance of our client's messages. We emphasize the value of their work and highlight their tangible accomplishments. This emphasis on value is crucial to communicating for various aspects of their organizations or projects, such as accountability, impact measurement, and stakeholder engagement.

  • We help our clients in developing clear and concise key messages for their sustainability initiatives. By prioritizing simplicity in communication, we enhance accessibility, clarity, and engagement. Our approach empowers the audience to stay well-informed and readily embrace these impactful initiatives.

  • One size does not fit all. Tailored messaging in sustainability initiatives is crucial to engage, educate, and motivate diverse audiences. This maximizes the effectiveness of communication, ensuring that sustainability messages are clear, relevant, and actionable to drive positive change. Whether it is local communities, stakeholders, government and regulators, institutions, organizations, the public, or influencers, we customize our messaging to align with our clients' goals and aspirations while ensuring that it resonates with the intended audience. 

  • We spotlight the genuine motives driving our client's actions to inspire change. By focusing on the “why” behind our clients’ work, we not only provide the ethical and emotional foundation for these efforts but also showcase how these sustainability initiatives contribute to a secure and thriving future, benefiting society not only in the short term but also for generations to come.

If you're looking to generate positive publicity for your organization, please connect with us!

Health & Wellness

With a commitment to drawing attention to the groundbreaking efforts being done in this space, our work has expanded from supporting communications of various healthcare facilities across British Columbia to promoting impactful annual fundraising events and pioneering healthcare innovations.

"SOMA has helped us generate a ton of positive attention this year. We have been covered extensively across North America, and they have played a role in that success. With their help, we've not only raised wide-spread awareness for our very important work with our Canines for Care dogs, we've also enhanced donor funding - critical to the transformation of health care for all British Columbians." 

- Teresa Zurberg, Co-founder and Program Research and Innovation Lead for VCH's Canine Detection Program 

What You’ll Get

  • We help our clients develop compelling stories that highlight their knowledge and experience in healthcare and wellness settings across British Columbia and beyond.

  • Our clients are dedicated to breaking boundaries in health and wellness settings. We let them focus on their work, and we show up behind the scenes to craft and disseminate engaging real-life stories that vividly illustrate their impact. We are dedicated to informing the public about the immense value of the knowledge they possess and we ensure that the stories we tell are relatable and inspiring.

  • We are steadfast in our commitment to inclusivity and diversity, strategically showcasing our clients' endeavors to precisely target the right audience. Our dedication extends not only to our clients but also to our communities. We actively engage, collaborate, and participate in communication and media relations to dismantle stigma and bolster health and wellness initiatives contributing to sustainability efforts.

  • We are prepared for our clients' diverse communication needs, whether it involves crafting tailored messages or addressing unique challenges, sensitivities, and complexities that arise. Our tailored messaging approach enables us to cater to the specific requirements and concerns of each audience, mitigate risks by providing clear, accurate, and timely information, and inspire the public. Our commitment is to care about our clients' reputations while preserving public safety and maintaining trust.

  • We spotlight the genuine motives driving our client's actions to inspire change. By focusing on the “why” behind our clients’ work, we not only provide the ethical and emotional foundation for these efforts but also showcase how these sustainability initiatives contribute to a secure and thriving future, benefiting society not only in the short term but also for generations to come.

If your goal is to garner positive attention for your business, please connect with us!

Technology for Good

In an era defined by revolutionary technological advancements, the union between technology for good and effective public relations has never been more crucial. At SOMA, we are passionate about promoting solutions that improve well-being and make a positive impact locally and globally. Our approach goes beyond conventional communications:

We actively seek opportunities to shape narratives that inspire, inform, and empower. Together with our clients, we make technological breakthroughs known, understood, and embraced.

What You’ll Get

  • In an environment where technology adoption can be disruptive, our role is to facilitate social adoption. Our mission is to drive awareness about our clients' specific solutions or initiatives by employing communication strategies, whether it is crafting compelling narratives about their impact or launching targeted campaigns.

  • We wholeheartedly embrace transparent communication and value accountability for the outcomes of tech initiatives. Our work is underpinned by our clients' commitment to openness and honesty. We connect our clients with strategic partnerships to amplify their influence and provide them with strategic partnerships to amplify their influence and engage a diverse audience, including users, investors, and the general public.

  • Our clients provide us with invaluable data and insights to underscore the tangible benefits of their technology solutions. We champion communicating tech-for-good initiatives, emphasizing their impact, contributions to sustainability, and the enhancement of quality of life. We share our clients' technological knowledge across a spectrum of media outlets, ensuring that their message reaches their audience and making their innovations relatable.

  • Our mission goes beyond effective and responsible education, we are committed to promoting our client's products and services that benefit society, helping them disseminate findings and discoveries, and fostering an ecosystem where innovation thrives, technology serves a greater purpose, and society benefits from these transformative advances.

Connect with us to elevate your public image with positive publicity.