NEWS

Discover the latest news from SOMA, our clients, relevant industries and beyond.

AI Program Estimates Grid Conditions
Client News Bridget Irwin Client News Bridget Irwin

AI Program Estimates Grid Conditions

ThinkLabs AI has launched a specialized physics-informed AI Agent that provides utilities with immediate, data-driven accurate insights into electric power distribution networks. This new distribution system state estimation (DSSE) solution bridges visibility gaps in grid operational performance, offering utilities situational awareness and intelligent control. By estimating grid conditions, ThinkLabs AI Agent may help prevent grid congestions, integrate variable resources, and enhance operational safety and reliability.

Read More
Corporate Social Responsibility Report 2024
SOMA News Bridget Irwin SOMA News Bridget Irwin

Corporate Social Responsibility Report 2024

At SOMA PR, we believe that doing business for good isn’t just an aspiration—it’s a responsibility. As a proudly B Corp Certified agency, we are committed to balancing profit with purpose, ensuring that every initiative we undertake contributes to a more sustainable, equitable, and thriving world.

This CSR Report highlights our progress, challenges, and goals as we continue to push the boundaries of responsible and ethical business practices. We recognize that real change happens when organizations prioritize transparency, accountability, and long-term sustainability—and we are proud to be part of this movement.

Read More
Health Matters: Pulsed field ablation to treat atrial fibrillation
Bridget Irwin Bridget Irwin

Health Matters: Pulsed field ablation to treat atrial fibrillation

Vancouver General Hospital is the first in Canada to perform a new atrial fibrillation heart procedure using new medical technology. Global News Morning speaks with VGH Cardiac Electrophysiologist Dr. Jason Andrade about the pulsed field ablation system and philanthropist Greg Wolfe about the donation that made it all possible.

Read More
Light House launches Building Material Exchange Marketplace
Client News Bridget Irwin Client News Bridget Irwin

Light House launches Building Material Exchange Marketplace

Light House, an organization focused on advancing circular practices in the built environment, has launched the Building Material Exchange Marketplace (BMEx Marketplace).

The free online business-to-business marketplace allows businesses across Vancouver Island to list and acquire excess and salvaged building and/or design-related materials from reliable, local sources, explains a release.

Read More
Used oil recycling depot in Grand Forks gets an upgrade
Client News Bridget Irwin Client News Bridget Irwin

Used oil recycling depot in Grand Forks gets an upgrade

Grand Forks is getting a bigger and better drop-off site for motor oil and other used automotive fluids. Interchange Recycling, announced the Bottle Depot at 8058 Donaldson Dr., has received new recycling infrastructure in the form of a 20 foot sea container with a 2,200 litre tank to store materials. 

Read More
SOMA Event - Amplifying Impact
SOMA News Bridget Irwin SOMA News Bridget Irwin

SOMA Event - Amplifying Impact

In today’s world, effectively creating and communicating purpose is vital to building brand integrity and driving long-term value. This event will equip you with actionable insights to amplify your purpose actions & story in a way that resonates with stakeholders, fosters trust, and enhances your organization's impact.

Reserve Your Spot Today – This exclusive event is free to attend, but space is limited. Light appetizers and beverages will be served.

Read More
Google bought his smart glasses company. Will anyone buy Stephen Lake’s heat pumps?
Client News Bridget Irwin Client News Bridget Irwin

Google bought his smart glasses company. Will anyone buy Stephen Lake’s heat pumps?

Stephen Lake was pegged for greatness early on. In 2011, the self-assured Scarborough, Ont., native was named one of the Next 36 – a group of entrepreneurial undergraduates selected by Next Canada for their potential to build big companies – while he was studying mechatronics engineering at the University of Waterloo. The wearable technology startup he and two classmates founded, Thalmic Labs (later renamed North Inc.) was Waterloo’s most hyped and heavily funded company after BlackBerry Ltd.

Read More
Lottery offers $3M Kelowna and Vernon dream home packages
Client News Bridget Irwin Client News Bridget Irwin

Lottery offers $3M Kelowna and Vernon dream home packages

Two $3 million plus Kelowna and Vernon prize packages are one of several that can be won in the 2024 VGH Millionaire Lottery.

The grand prize winner can choose from one of 10 grand-prize packages including $2.8 million tax-free cash. The Kelowna prize home, located at Trailhead at the Ponds (1062 Emslie Street), is worth over $3 million. 

Read More
Vancouver Island builders can work together to reduce construction waste
Client News Bridget Irwin Client News Bridget Irwin

Vancouver Island builders can work together to reduce construction waste

Gil Yaron, managing director of circular innovation at Light House, a Vancouver-based organization dedicated to advancing circular and regenerative practices, outlined a new building material exchange program on the Island. BMEx, headed by Yaron, connects construction sector companies that have excess or unwanted building materials with other companies that can use those materials in their operations.

Read More