NEWS
Discover the latest news from SOMA, our clients, relevant industries and beyond.

Vancouver Island builders can work together to reduce construction waste
Gil Yaron, managing director of circular innovation at Light House, a Vancouver-based organization dedicated to advancing circular and regenerative practices, outlined a new building material exchange program on the Island. BMEx, headed by Yaron, connects construction sector companies that have excess or unwanted building materials with other companies that can use those materials in their operations.

A Tantalizing Childhood Cancer Discovery
BC Children’s Hospital Research Institute has found a way that kids’ immune systems might be able to be used to help fight off the most common type of childhood cancer.
BC-based PR shop Soma achieves B Corp status
BC-based Soma Public Relations has joined a growing number of PR agencies around the world that have achieved B Corp status, a designation given to companies able to demonstrate that they operate for the good of society.

New accessible playground opens in Vernon
Recycled rubber has gone the distance to build a new accessible playground in Vernon. The playground, at Maven Lane, was constructed with 1,009 scrap recycled tires from the Tire Stewardship B.C. (TSBC).

Building Material Exchange (BMEx) Program Coverage Update
We have already secured a great amount of coverage for the Building Material Exchange (BMEx)! View the coverage so far.
SOMA Public Relations Announces B Corp Certification
SOMA Public Relations (“SOMA”), a full-service, boutique PR agency that provides strategic communications services to purpose-driven businesses, announced today its official certification as a B Corporation (“B Corp”). This certification recognizes SOMA’s ongoing commitment to balancing purpose and profit by meeting the highest standards of verified social and environmental performance, legal accountability, and public transparency. There are over 500 B Corps in Canada, nearly 200 are based out of the Western provinces.

BC Children’s Hospital discovery could lead to prevention of most common childhood cancer
Dr. Gregor Reid spoke on Global News Morning yesterday to share about the BC Children’s Hospital breakthrough discovery that could lead to prevention of the most common childhood cancer in support of Childhood Cancer Awareness Month.

Get your tickets for the BMEx Challenge!
It's time to get your tickets for the BMEx Challenge, a high-energy business pitch event in Victoria and Nanaimo.
Discover the future of building material reuse at the BMEx Challenge! The construction sector's most innovative organizations will present ideas, products, and technologies driving the industry toward a circular economy.
Think Dragon’s Den or Shark Tank, but with a focus on reimagining how building materials are sourced, reused, and repurposed. This is your chance to discover Vancouver Island’s untapped opportunities in sustainable building materials. Pitches will be seeking solutions in logistics optimization, recycling and waste reduction, supply chain management, procurement, funding, and more.

AI and the Electric Grid: Friends or Foes?
The electrical grid is under historic pressure as the energy transition calls for the massive transformation and modernization of the critical infrastructure. Electrification, decarbonization, decentralization, and digitalization represent the megatrends driving the vast transformation of our critical infrastructure, costing many trillions of dollars. To decarbonize, we must electrify. To electrify, we need the grid. The grid is complex, and for that, we need better grid intelligence.

CTV Morning Live: Emerson Shares Story in Support of BC Children’s Hospital Foundation’s Dream Lottery
Nine-year-old Emerson from North Vancouver is now free from the constant fear of anaphylactic shock thanks to the Food Allergy Immunotherapy (FAIT) program at BC Children’s Hospital. After living with severe walnut and pecan allergies, Emerson can now safely eat both without fear, an incredible transformation for him and his family.
Emerson and his mother, Anita—a nurse at BC Children’s Hospital for over 15 years—are eager to share their story to raise awareness for the life-changing work at BC Children’s Hospital and to support the BC Children’s Hospital Foundation’s Dream Lottery.

Weekend Warrior: BC Children’s Hospital Foundation CEO Malcolm Berry rides to clear his mind
Malcolm Berry became the president and CEO of BC Children’s Hospital Foundation (BCCHF) in 2021, but his fundraising career can be traced back to the day he walked out of a children’s hospital without his child.

DQ Miracle Treat Day 2024
Here is some of the great coverage we have gotten so far for Dairy Queen’s Miracle Treat Day 2024! Make sure you treat yourself to a Blizzard today as proceeds are going to BC Children’s Hospital Foundation.

2024 BC Children’s Hospital Dream Lottery July Coverage
Our initial push for coverage landed us some great articles for the 2024 BC Children’s Hospital Dream Lottery! Read the articles here.

Health Matters: Burn survivor’s story of recovery
In advance of the final deadline for the Hometown Heroes Lottery, burn survivor Kathleen Devonne and physiotherapist Sophia Zhao discuss the treatment and recovery Kathleen received after a car fire left her with serious burns to 63% of her body.

Renewal Development: Coquitlam Homes Moved to Sts’ailes Nation
SOMA generated media attention for Renewal Development regarding their efforts to repurpose good single-family homes from growing urban areas to non-urban communities. Four Coquitlam homes, built in 2016, were slated for demolition to make space for higher-density development. Instead of being sent to the landfill, these homes are being rescued, relocated and repurposed by the Sts’ailes Nation (Agassiz, BC). SOMA helped land coverage in reputable outlets including CTV, CBC Radio, Black Press Media, and ICI Colombie-Britannique. Read some of the coverage linked below!

New splash pad, playground, universal washrooms at Rutledge Park in Saanich
Tire Stewardship BC lauds the park project, saying the use of pour-in-place rubber surfacing, derived from recycled car tires, “not only ensures safety but also promotes the importance of tire recycling within the province.”
It says more than 1,400 tires were repurposed.

Four modern Coquitlam homes are being saved from demolition and being relocated to Sts’ailes Nation in Agassiz
Today, four modern Coquitlam homes are being saved from demolition and being relocated to Sts’ailes Nation in Agassiz.
The four Coquitlam homes, built in 2016, were slated for demolition to make space for higher density development. Instead of being sent to the landfill, these homes are being rescued, relocated and repurposed by the Sts’ailes Nation in Agassiz, BC. This innovative affordable housing model builds on recent examples led by Renewal Development in partnership with Nickel Bros.

Summer Ambassador Program 2024
It’s that time of year again! Another Summer Ambassador Program is up and running. We have hired two ambassadors who will be travelling all around the province to represent Tire Stewardship BC (TSBC) and Interchange Recycling. The ambassadors will attend community events where they will engage with the public and educate them about the importance of recycling scrap tires and used oil and antifreeze materials. They will be increasing brand awareness and helping reduce waste in our province.

Thousands turn out for annual BC Children’s Hospital run
More than 8,000 people turned out for the annual BC Children’s Hospital Foundation’s RBC Race for the Kids in Vancouver Sunday. The event helps raise money for the hospital’s most urgent needs like cancer research and mental health programs.

Family camp offered connections for Surrey burn survivor
A burn camp for young kids and their families helped a Surrey family connect with others who had been through a similar experience.