Our Services — SOMA Public Relations

OUR EXPERTISE

We only succeed when our clients do.

With over 30 years of experience curating conversations, forging trusted relationships, and navigating the ever-evolving world of communications, we know how to achieve and surpass our clients’ goals. We create and implement focused and creative communication strategies that amplify our clients’ voices and exceed their organizational sales and marketing goals and deliver consistent results.

SERVICE 01

Media Relations and Public Relations

As the media landscape continues to become more crowded and noisier, now more than ever before delivering information to an audience or community succinctly requires planned, well executed media and public relations. Organizations need to ensure their stories are told clearly, strategically and with impact.

SOMA Public Relations provide clients with strategies that increase client awareness, engages their customers, and drive leads and sales.

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SOMA PUBLIC RELATIONS PROVIDES

PR audit
Customized PR plan development
Strategic communications outreach
Story mining session(s)
Ongoing, proactive storytelling

Press release and advisory writing
ESG strategies
Media engagement
Reputation management
Newswire distribution

Speech writing
Community/stakeholder consultation
Copywriting and content creation
Media kit development

Connect with us to book or to hear more about our media relations and PR offerings.

info@somaworks.com
604-889-8057

Book Now

Crisis Communications

A study by Pew Research Center indicated that in times of crisis, organizations with effective communication strategies were more likely to maintain public trust.

The Institute for Public Relations (IPR) found that organizations with a well-prepared crisis response plan were better equipped to manage reputational damage.
The IPR notes that companies without a crisis plan in place experienced a 300% increase in the cost of the crisis response.
A study by PwC found that 65% of investors surveyed said they'd consider pulling investments in a company facing a crisis. Having a clear communications strategy can help maintain stakeholder confidence and prevent negative consequences.

SERVICE 02

SOMA PUBLIC RELATIONS PROVIDES

Planning session
Strategy
Development
Implementation
Customized templates

Customized crisis communication plan and presentation with real crisis case study example
Team training
Ongoing support

Connect with us to book or to hear more about our crisis communications services.

info@somaworks.com
604-889-8057

Book Now

Media Training

Improve Communication Skills: Media training enhances communication skills. It teaches you how to have clear and concise messaging, effective media engagement, and how to handle challenging questions or scenarios.

Build Confidence: Media training assists individuals in gaining confidence in public speaking, particularly when addressing the media, fostering their ability to communicate effectively even in high-pressure situations.
Mitigate Risks: Organizations can prepare for crises through media training, acquiring tools and knowledge to manage difficult situations and minimize negative publicity.
Enhance Brand Reputation: Effective media communication positions an organization as a credible source of information and expert opinion, contributing to the enhancement of its overall reputation.
Improve Media Relationships: Media training facilitates the development of positive relationships with journalists and other media professionals, valuable for securing media coverage and promoting positive messages.

SERVICE 03

SOMA PUBLIC RELATIONS PROVIDES

Media interview best practices review:
-Preparation
-Relaxation techniques
-Body language
-Tips to taking control of an interview
-Strategies for handling difficult interview questions
-Crisis management
-Legal considerations

Key messaging development
Recorded mock interviews
Review and feedback

Connect with us to book or to hear more about our media training offerings.

info@somaworks.com
604-889-8057

Book Now

Social Media

Audience Engagement & Real-time Communication: Engage in conversations, respond to inquiries, promptly address crises and build relationships with your audience.
Brand Visibility: Extensive reach, allows you to increase brand visibility and awareness.
Content Distribution: Provides a channel for distributing various types of content that helps reach a broader audience and generate more interest.
Building Relationships with Influencers: Leverage relationships with influencers to extend your reach and build credibility within your industry.
Monitoring & Insights: Use analytics tools to monitor social media activity and adjust PR strategies based on real-time data. Also, monitoring competitors' social media can inform your PR strategy and help you stay ahead in the market.
Humanizing the Brand: Showcasing the people behind your organization, sharing behind-the-scenes content, and highlighting company culture all humanize your brand.
Targeted Campaigns: You can tailor your messages to specific demographics, ensuring that they reach the right audience with the right content.

SERVICE 04

SOMA PUBLIC RELATIONS PROVIDES

Social media plan development
Content creation
Content management
Social media analytics and reporting

Connect with us to book or to hear more about our social media services.

info@somaworks.com
604-889-8057

Book Now

Influencer and Ambassador Marketing

We know how overwhelming the world of Influencer buzz words and stats can be. SOMA Public Relations finds Influencers who fit our clients’ consumer demographics, and partners with them to create engaging and targeted campaigns that are impactful to their followers and activates followers to connect with the customer’s brand. Our philosophy is to find like-minded Influencers who are true storytellers and convey our clients’ messages through thoughtful content.

SERVICE 05

Influencers have loyal followers that engage with brands that they recommend. According to Social Shephard:
93% of Marketers Have Used Influencer Marketing to raise brand awareness (86%), reach new or targeted audiences (74%), improve brand advocacy (69%) and increase sales (46%).
61% of consumers trust Influencers.
Businesses make $5.20 for every $1 spent on Influencer marketing, on average.
Nano-influencers have the highest engagement rate at 5%.
8 out of 10 consumers purchased something after seeing it recommended by an influencer.

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SOMA PUBLIC RELATIONS PROVIDES

Influencer and ambassador research and recruitment
Contract development
Campaign planning and activation

Media training, if necessary
Key messaging development
Influencer management

Content review and approvals
Speaking note development
Post campaign reporting

Connect with us to book or to hear more about our influencer and ambassador marketing services.

info@somaworks.com
604-889-8057

Book Now

Event Management

In a post-pandemic and digital dominant world, people of all ages, backgrounds and demographics are desiring a real connection with the brands that they engage with. Consumers are seeking experiences that are meaningful and tangible.

SOMA Public Relations creates memorable and impactful events in a crowded marketplace that both the media and consumers remember, and that meet our clients’ objectives—whether that be to create awareness, increase reputation, raise funds, or accelerate sales.

We believe that one of the strongest ways to leverage your marketing dollars is to develop an event or sponsorship. We know how to ensure that you get a minimum 3:1 return on your dollar. An event or sponsorship is a winning solution if designed and implemented correctly.

SERVICE 06

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