NEWS

Discover the latest news from SOMA, our clients, relevant industries and beyond.

Why Decade Impact founder Kristy O’Leary feels compelled to help businesses do more
Client News Bridget Irwin Client News Bridget Irwin

Why Decade Impact founder Kristy O’Leary feels compelled to help businesses do more

A lot of small businesses live and die as undercover heroes. The corner store Kristy O’Leary’s parents owned in Smiths Falls, Ontario, for example, did much more than sell milk, bread and lottery tickets. 

“It was really a cultural hub,” recalls the founder of Vancouver consulting firm Decade Impact. Her parents bought the store when she was just seven years old and she saw them use their business to do all sorts of wonderful things for the community: they gave everyone credit to buy grocery staples (“It really didn’t matter who they were,” says O’Leary), they offered ride-home programs, they had a Jubilee and forgave the debt that anyone owed them in the ‘90s, and they even invited people to have Christmas and Easter dinners with the family. 

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New plastic baler in British Columbia boosts Canada's automotive container recycling capacity
Bridget Irwin Bridget Irwin

New plastic baler in British Columbia boosts Canada's automotive container recycling capacity

Interchange Recycling, the not-for-profit organization dedicated to the collection and recycling of used oil, antifreeze, and automotive containers in British Columbia, announced that its industry partner Safety-Kleen has installed a new plastic baler in Delta, British Columbia. The new plastic baler will help improve automotive container recycling rates across British Columbia and Canada and will process over half a million kilograms of automotive plastic annually. According to the company, it's the first-of-its-kind in British Columbia capable of facilitating increased consolidation with other automotive and industrial liquid packaging from across the country.

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Kristy O’Leary: Decade Imapct
Client News Bridget Irwin Client News Bridget Irwin

Kristy O’Leary: Decade Imapct

Decade is a change agency that builds strategy and culture clubs to educate people so they might wield impact and make their mark today to ensure a beautiful future for all. Decade helps courageous people tell true stories that move the world to action. Decade Impact's Chief Strategist, Kristy O'Leary, is a multidisciplinary systems thinker with an innate ability to identify leading-edge entrepreneurs and align them with untapped opportunities to drive breakthrough change.

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B.C. researchers discover rare brain disease in children
Client News Bridget Irwin Client News Bridget Irwin

B.C. researchers discover rare brain disease in children

Researchers at BC Children’s Hospital have discovered a new rare disease found to plague the healthy development of young brains.

The discovery, released in the scientific journal HGG Advances last month, pinpoints an overactive MARK4 gene as responsible for a rare disease found in two brothers that visit the hospital. 

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New rare disease discovered in teen brothers at BC Children’s Hospital
Client News Bridget Irwin Client News Bridget Irwin

New rare disease discovered in teen brothers at BC Children’s Hospital

Over years of genetic testing, a team of B.C. doctors has discovered a rare new disease in two teen brothers impacting their neurological development. Gain-of-function MARK4 is a change in MARK4 gene that makes it overactive. That particular gene is critical for brain and nervous system function, explained pediatrician Dr. Stuart Turvey of the BC Children’s Hospital.

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SportsCardiology BC announces first-of-its kind Cardiopulmonary Exercise Test (CPET) Laboratory in British Columbia
Client News Bridget Irwin Client News Bridget Irwin

SportsCardiology BC announces first-of-its kind Cardiopulmonary Exercise Test (CPET) Laboratory in British Columbia

VGH & UBC Hospital Foundation, a key philanthropic partner for Vancouver Coastal Health (VCH), in collaboration with SportsCardiologyBC, announced the recent launch of the cardiopulmonary exercise test (“CPET”) laboratory at UBC Hospital, the first CPET lab in British Columbia dedicated to the athletic and active cardiac population. The lab is designed to help in the early detection of undiagnosed cardiovascular disease and detect risk factors before a cardiac event occurs in both healthy individuals and those with past heart conditions. CPET equipment provides cardiologist with data to better understand the impact of physical activity on a person’s heart. It can also be used to enhance diagnosis and help establish baseline testing for tailored treatment.

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Stock Market Outlook: January 2024
Client News Bridget Irwin Client News Bridget Irwin

Stock Market Outlook: January 2024

Mike Winterfield, the founder and managing partner of Active Impact Investments, a Vancouver-based venture capital firm, says that there’s another industry of the U.S. stock market for which the election is a big deal: clean energy.

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Introducing SOMA’s Newsletter!
SOMA News Bridget Irwin SOMA News Bridget Irwin

Introducing SOMA’s Newsletter!

We have been working hard to get our first Newsletter sent out into the world and the time has come! This Newsletter is a carefully selected compilation of PR insights, case studies, and updates.

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Vancouver Sun: An Abbotsford boy's devastating diagnosis, and the clinical trial that saved his life
Client News Bridget Irwin Client News Bridget Irwin

Vancouver Sun: An Abbotsford boy's devastating diagnosis, and the clinical trial that saved his life

Emmett Willms was just five months old when his parents, Josh and Alisha, started noticing their first-born didn’t seem to be hitting typical physical development milestones other infants did, such as grasping adult fingers or holding his head up.

The Abbotsford family was referred to B.C. Children’s Hospital in Vancouver. He was diagnosed with spinal muscular atrophy, a rare genetic neurodegenerative disease that causes muscle weakness and wasting.

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