21st Annual DQ Miracle Treat Day taking place August 10, 2023
Vancouver, BC (Aug 10, 2023) – BC Children’s Hospital Foundation today announced that they will receive net proceeds of every Blizzard Treat sold at select DQ locations across British Columbia during Miracle Treat Day, taking place Thursday, August 10, 2023. DQ Miracle Treat Day benefits Children's Miracle Network Hospitals across Canada. Participating Canadian stores raised over two million dollars for Children’s Miracle Network on Miracle Treat Day in 2022, including $278,140 for BC Children’s Hospital Foundation, which is one of 13 Children’s Miracle Network hospital foundations.
“Purchasing a Blizzard at Dairy Queen on Miracle Treat Day is a fun, easy, and tasty way for British Columbians to support BC Children’s Hospital Foundation,” said Rita Thodos, Executive Vice-President, Philanthropy at BC Children’s Hospital Foundation. “Last year, over 130,000 kids and youth depended on BC Children’s Hospital. No matter the size of your DQ purchase, your generosity helps fund breakthrough research and training, purchase cutting-edge equipment, and provide supportive care for seriously ill kids across BC and the Yukon. Every Blizzard sold truly makes a difference on DQ’s Miracle Treat Day.”
DQ locations across Canada have raised over $49 million for the Children’s Miracle Network member hospitals since 1984. Today, more than 660 Canadian DQ stores will be raising funds to support the Children’s Miracle Network Hospitals in Canada, including 122 stores located in B.C.
“After my accident, I needed very specialized procedures at BC Children’s Hospital to treat my burn injuries,” said Keira, BC Children’s Hospital Foundation’s Champion Child. “I feel very grateful for DQ choosing to give back to kids like me with this fundraising campaign. My family and I are excited to buy DQ Blizzards on August 10 to support Miracle Treat Day and the difference it makes every year for patients at BC Children’s.”
About BC Children’s Hospital Foundation
BC Children’s Hospital is the only hospital in the province devoted exclusively to the care of children and youth. It’s one of the few pediatric medical and teaching facilities in Canada with an acute care centre, research institute, mental health facility, and rehabilitation centre all in one place. BC Children’s provides specialized care, innovative therapies, and pediatric expertise for BC’s kids, including the sickest and most seriously injured. At BC Children’s Hospital Foundation, we raise funds to provide kids with excellence in healthcare by continuously driving advancements provincially and globally. The generosity of donors fuels our ability to conquer childhood diseases, prevent illness and injury, and prioritize the unique needs of kids in every aspect of their care. Follow us at @bcchf or visit bcchf.ca for more information. #MiracleTreatDay
About Dairy Queen
International Dairy Queen Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation (ADQ) and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses and services a system of more than 7,000 restaurants in the United States, Canada and more than 20 other countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. (Berkshire), which is led by Warren Buffet, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.
About Children’s Miracle Network
Children’s Miracle Network® raises funds and awareness for 170 member hospitals, 13 of which are in Canada. Donations stay local to fund critical treatments and healthcare services, purchase pediatric medical equipment, and support research. Its various fundraising partners and programs support its mission to save and improve the lives of as many children as possible. Visit the Children’s Miracle Network website to learn more about its cause. In Canada, Children’s Miracle Network is managed and operated by Canada’s Children’s Hospital Foundations®.
Media Contacts:
Kari Kylo
SOMA Public Relations
kari@somaworks.com
(604) 889-8057