CASE STUDY
ThinkLabs AI: May - August 2024 Spring Launch
The transition towards renewable energy is causing electrical grid pressure to rise.
The transition towards renewable energy is causing electrical grid pressure to rise. In 2024, Josh Wong, Founder and CEO of ThinkLabs, and an industry veteran, launched ThinkLabs AI, a pioneering company delivering physics-informed AI solutions for electric grid management, as well as the ThinkLabs Copilot, which helps enable control room operators to more efficiently and continuously monitor grid conditions and operate complex modern grids in increasingly challenging contexts. The ThinkLabs Copilot helps to detect violations and automatically recommend solutions prior to the occurrence of a problem.
In May 2024, SOMA PR partnered with ThinkLabs AI to support the launch of their innovative brand while positioning ThinkLabs as a leader in grid intelligence and AI-powered infrastructure.
What We Did
SOMA PR executed a compelling communications campaign that generated continuous positive publicity for ThinkLabs AI. We crafted tailored messaging, developed a comprehensive press release, and conducted targeted outreach to thousands of North American journalists and media outlets that cover AI, technology, business, energy, and climate innovation.
Results
Betakit: ThinkLabs AI spins out of GE with $6.8 million CAD to simplify electrical grid management
Utility Dive: GE Vernova spinoff ThinkLabs AI developing artificial intelligence tool to boost grid reliability
Business in Vancouver: Vancouver climate-tech VC firm announces seed rounds
Energy Intelligence: In Conversation With: Josh Wong, Founder & CEO of ThinkLabs AI
Market Screener: GE Vernova : launches startup ThinkLabs AI, Inc.
We successfully amplified the brand's visibility, generating a potential reach exceeding 46 million people. Additionally, SOMA PR secured coverage in over 70 media outlets, not including exposure gained through newswire distribution.
MEDIA STORIES
71+
MEDIA IMPRESSIONS
46+ million
“Partnering with SOMA PR was instrumental to the launch of ThinkLabs AI. Their thoughtful and strategic approach to communications helped us clearly articulate our vision and breakthrough technology, building credibility and elevating our brand at a pivotal moment of growth.”
- Josh Wong, Founder and CEO of ThinkLabs AI
